It's called Doublespeak.....

Obama's New War Terminology Has Started a Trend:

"Yet, if the intention of the Obama administration is to tone down the confrontational rhetoric being used by our enemies, the effort is already reaping results. This week, in a pronounced shift from its usual theatrical style, the Taliban announced that it will no longer refer to its favorite method of murder as 'beheadings,' but will henceforth employ the expression 'cephalic attrition.' 'Flayings' -- a barbarously exotic style of execution that has been popular in this part of the world since before the time of Alexander -- will now be described as 'unsolicited epidermal reconfigurations.' In a similar vein, lopping off captives' arms will now be referred to as 'appendage furloughing,' while public floggings of teenaged girls will from here on out be spoken of as 'metajudicial interfacing.'

A Taliban spokesman reached in Pakistan said that the new phrasing was being implemented as a way of eliminating the negative associations triggered by more graphic terminology. 'The term 'beheading' has a quasi-medieval undertone that we're trying to get away from,' he explained. 'The term 'cephalic attrition' brings the Taliban into the 21st century. It's not that we disapprove of beheadings; it's just that the word no longer meshes with the zeitgeist of the era. This is the same reason we have replaced"