Which is why assholes like Bill Maher are on the PETA board...

Tastes Like Chicken:

"PETA’s public relations strategy depends upon the premise that if people knew how badly animals are treated behind closed doors so that we might eat well and wear leather and go to the circus and so on, we would rise up and become Cirque-du-Soleil-appreciating vegans in shitty plastic shoes. But PETA lacks a sense of proportion — it seems willfully indifferent to the fact that humanity already routinely shrugs off far worse suffering inflicted upon people."